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Amazon Prime Day July 2022 Brand Scoreboard

This Amazon Prime Day Brand Scoreboard for 2022 reveals how hundreds of thousands of brands across more than 1,500 Amazon categories participated in Prime Day. Learn which brands adjusted their pricing and their advertising behavior during the sale event.

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Advertising Strategy
Pricing Strategy
Top 25 Brands
(By Top 10 Overall SOV)
Pre-Prime Day Paid SOV
Prime Day Paid SOV
Prime Day Paid SOV Change
Pre-Prime Day Avg. Price
Prime Day Avg. Price
Prime Day Avg. Price Change
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Methodology

Pre-Prime Day price figures are calculated as a weighted average of a brand's category-specific products based on their appearances within the top 10 overall (paid and organic) results on page one across the top one million search terms on Amazon between June 25 and July 8, 2022. Pre-Prime Day paid share of voice (SOV) figures are drawn from a brand's average share of Sponsored Products, Sponsored Brands, and Editorial Recommendations placements within the top 10 overall (paid and organic) results on page one across category-specific, top one million search terms on Amazon between June 25 and July 8, 2022. Prime Day averages are calculated the same way, with the date range being July 12 and 13, 2022. Brands shown are representative of the top 25 brands with the greatest total presence (organic and paid) across search terms within a given category. If you're interested in learning more about leveraging Momentum Commerce Data Insights for your company, contact Hello@MomentumCommerce.com.